Pumped Up Kicks: The adidas Originals #Supershell Launch!



​Last Friday was the official launch of the adidas Originals Supershell by Pharrell Williams. The Superstar's shelltoe was given life as local artists Egg Fiasco and Chichimonster designed their own giant shelltoes during the event. Guests were also given the chance to put their own creative twist on the shelltoe by designing printed adidas Superstars. 

It was, simply put, pretty awesome!


Below are some images from the event!


Guests were treated to an afternoon of creativity during the global launch of the latest collaboration of Pharrell Williams with adidas Originals last August 7, 2015.

Magic 89.9’s DJ Suzy pumped up the Superstars during the Supershell launch last Friday.

Local artists, Egg Fiasco (L) and Chichimonster (R) gave their own creative twist on the Superstar’s shelltoe by designing giant shelltoes.

adidas PH Brand Communications and Sports Marketing Manager Jen Dacasin gives a short background on Pharrell’s latest collaboration with adidas Originals.

Guests were also given the chance to get creative as they designed printed Superstars where the best design would win a pair of Sheltoes!

Pharrell has collaborated with some of the world’s most creative minds to bring life to the Supershell.

Artists whom Pharrell has collaborated for the Supershell are NYC contemporary artist Todd James, Japanese contemporary artist Mr., Iraqi-British architect Zaha Hadid, and director and photographer Cass Bird.

Some adidas brand ambassadors also dropped by to show some Superstar love. Front and center is Allysa Baña who won the contest for best shelltoe design.

This is a press release from adidas.

For more coverage, go to our partner sneaker sites: Kickspotting and SoleMovement!


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